For a long time, Instagram has kept its premium verification system deluded from its millions of users through which it offers verified blue checks to notable and selective “celebrities and brands”. But now, the bubble of mystery seems ready to burst as Instagram has reportedly announced its rolling out of the verification system for all the users. As reported by Australian news website Nine, Instagram has started its in-app testing process in Australia and some other unknown countries.
For Australia, the feature comes as a blessing only for iPhone users at the moment although there are talks of releasing the same for Android users in a few weeks. This verification feature comes as a part of the main in-app settings now and by providing the user’s username, full name and some identity related credential, the blue check can be activated. This feature came in the wake of more and more users demanding the know-how of the whole blue check verifications for famous people and brands, and is a strong move by Instagram to check the authenticity, credibility and uniqueness of its millions of accounts. This may come as a shock for the black market where the blue checkmark was usually sold illegally at prices as high as $15,000.
“This new feature will allow our community the opportunity to apply for verification themselves, and understand the process behind getting verified on Instagram. We believe opening up verification to the public will also work towards safeguarding our community,” she added. – as reported by Rappler.com